Producer: Jeff Broder & Taylor Brown
Application: Datadog Design Team
Customer Manager: Shannon D'Arcangelo
Brand: Datadog
Location: NYC, SF, and more
Technology can often feel abstract—especially in the B2B space. Through the Customer Spotlight Photoshoot Program, we bring it to life by showcasing the real people behind successful Datadog implementations. By capturing authentic, compelling portraits of our business customers, we make Datadog’s products and services feel more tangible—grounded in real-world impact and enterprise success.
As part of this program, I work closely with the Customer Marketing team and our production crew. On set, I take the lead in art directing to ensure a consistent visual style that aligns with the B2B brand identity. I also engage directly with customers—technical leaders, engineers, and executives—to help them feel comfortable and confident on camera. My goal is to draw out their genuine energy and personality, curating a storytelling experience that highlights both their professional achievements and their connection to Datadog as a strategic partner.
Challenge
Balancing Customer’s Individuality with Datadog’s Brand Identity
Maintaining a cohesive, on-brand visual style that reflects Datadog’s identity—while authentically capturing each customer’s unique personality, energy, and story.Consistency Across Diverse Locations
Achieving a uniform look and feel in lighting and production across a wide range of cities and countries, while navigating local conditions and resources.Look & Feel
Mood
The shoot should feel confident, approachable, and polished. We want to highlight each customer’s credibility and authenticity, presentingthem as trusted representatives of their organization. The atmosphere on set should be calm, efficient, and welcoming to help customers feel
comfortable in front of the camera.
Key Words: Trustworthy, Professional, Friendly, Sharp, Natural
Lighting Style
Clean and soft, with minimal shadow.Bright but not flat — maintain subtle dimension.
Balance & Contrast
Avoid harsh or dramatic contrasts.Aim for even illumination that enhances natural textures.
Skin & Detail
Ensure consistent skin tones across subjects. Preserve a natural look with gentle highlights and smooth gradientsVisual Styling
Props
Stools to enable customers posesPosing & Expression
Slight smile, neutral-confident, or warm and approachable. We’ll guide poses to feel natural, capturing candid moments while keeping the body relaxed (talking with hands as a form of expression).
Natural, relaxed posture (not overly posed);
Subtle lean or angle to the body to avoid stiffness.
Wardrobe
Business or smart casual, depending on the client’s brand image and personal style. Choose clothing that is professional yet comfortable.
Include polished footwear for full-body shots. Ensure shoes are clean and appropriate for the overall look.
Solid colors are preferred.Avoid heavy patterns, distracting prints, or visible logos.
Minimize accessories that could be distracting. If possible, avoid wearing glasses to reduce glare.
Camera Framing & Composition
Portrait
Full Body
Group/Interactive